Deal Sheet: 2026 Aviator Black Label

Gerald Jones Lincoln · Evans, GA · VIN: 5LM5J9XC0TGL23377

Negotiation Guide

Opening Offer

$92,006

Fair Price

$93,506

Walk Away Above

$92,656

• Recent buyers paid ~$1,701 above MSRP

Price Breakdown

Est. Dealer Cost$81,706

Est. Invoice$84,461

Holdback (est.)$2,754

MSRP (Sticker)$91,805

Asking Price$96,805

Markup+$5,000

Est. Dealer Margin on This Car$15,099

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$4,357

Avg Markup (Aviator)+$5,000

% Below MSRP10%

Avg Days to Sell23 days

Avg Sold Markup+$1,403

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