Deal Sheet: 2026 Aviator Black Label

Pugmire Lincoln of Marietta · Marietta, GA · VIN: 5LM5J9XC0TGL21094

Negotiation Guide

Opening Offer

$87,677

Fair Price

$89,177

Walk Away Above

$88,731

• Recent buyers paid ~$1,701 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$78,574

Est. Invoice$81,222

Holdback (est.)$2,649

MSRP (Sticker)$88,285

Asking Price$93,285

Markup+$5,000

Est. Dealer Margin on This Car$14,711

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)+$3,980

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell24 days

Avg Sold Markup+$2,197

Price History

Jul 9, 2026$89,285 → $93,285(+$4,000)

Cheaper Aviator Black Label Inventory

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+$5,000$103,76016d

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+$5,000$103,78516d

Bill Knight Lincoln VolvoTulsa, OK

+$5,000$95,78516d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$101,28546d

Lincoln of CincinnatiCincinnati, OH

+$5,000$103,90532d

North Park LincolnSan Antonio, TX

+$5,000$96,53539d

Livermore LincolnLivermore, CA

+$5,000$97,50523d

Parks Lincoln of TampaTampa, FL

+$5,000$103,5859d

Lincoln of MelbourneMelbourne, FL

+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d