Deal Sheet: 2026 Aviator Black Label

Bill Collins Lincoln · Louisville, KY · VIN: 5LM5J9XC0TGL19930

Negotiation Guide

Opening Offer

$91,660

Fair Price

$93,160

Walk Away Above

$92,733

• Recent buyers paid ~$1,701 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$82,151

Est. Invoice$84,921

Holdback (est.)$2,769

MSRP (Sticker)$92,305

Asking Price$97,305

Markup+$5,000

Est. Dealer Margin on This Car$15,154

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory399 vehicles

Avg Markup (All Models)-$19

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell22 days

Avg Sold Markup-$421

Price History

Jul 9, 2026$93,305 → $97,305(+$4,000)

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+$5,000$97,50523d

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+$5,000$103,5859d

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+$5,000$97,7859d

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+$5,000$96,0559d