Deal Sheet: 2026 Aviator Black Label

Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LM5J9XC0TGL11004

Negotiation Guide

Opening Offer

$92,096

Fair Price

$93,596

Walk Away Above

$93,171

• Recent buyers paid ~$1,701 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$82,543

Est. Invoice$85,325

Holdback (est.)$2,782

MSRP (Sticker)$92,745

Asking Price$97,745

Markup+$5,000

Est. Dealer Margin on This Car$15,202

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,708

Avg Markup (Aviator)+$5,000

% Below MSRP16%

Avg Days to Sell19 days

Avg Sold Markup+$1,395

Price History

Jul 9, 2026$93,745 → $97,745(+$4,000)

Cheaper Aviator Black Label Inventory

Lincoln of FranklinFranklin, TN

+$5,000$103,76016d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$103,78516d

Bill Knight Lincoln VolvoTulsa, OK

+$5,000$95,78516d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$101,28546d

Lincoln of CincinnatiCincinnati, OH

+$5,000$103,90532d

North Park LincolnSan Antonio, TX

+$5,000$96,53539d

Livermore LincolnLivermore, CA

+$5,000$97,50523d

Parks Lincoln of TampaTampa, FL

+$5,000$103,5859d

Lincoln of MelbourneMelbourne, FL

+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d