Deal Sheet: 2026 Aviator Reserve

Diffee Lincoln · El Reno, OK · VIN: 5LM5J7XC2TGL20145

Negotiation Guide

Opening Offer

$76,157

Fair Price

$77,657

Walk Away Above

$76,516

• Recent buyers paid ~$2,282 above MSRP

Price Breakdown

Est. Dealer Cost$67,084

Est. Invoice$69,345

Holdback (est.)$2,261

MSRP (Sticker)$75,375

Asking Price$80,375

Markup+$5,000

Est. Dealer Margin on This Car$13,291

Percentile100% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold1543

Avg Markup+$2,282

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP6%

Avg Days to Sell28 days

Dealer Profile

Inventory158 vehicles

Avg Markup (All Models)+$1,848

Avg Markup (Aviator)+$5,000

% Below MSRP39%

Avg Days to Sell30 days

Avg Sold Markup-$635

Price History

Jul 9, 2026$76,375 → $80,375(+$4,000)

Cheaper Aviator Reserve Inventory

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+$4,000$79,81548d

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+$4,000$79,81548d

Al Packer LincolnWest Palm Beach, FL

+$5,000$89,15048d

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+$5,000$82,50041d

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+$5,000$85,50048d

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+$5,000$84,67048d