Deal Sheet: 2026 Aviator Reserve

Landmark Lincoln · Englewood, CO · VIN: 5LM5J7XC4TGL22219

Negotiation Guide

Opening Offer

$73,267

Fair Price

$74,767

Walk Away Above

$73,626

• Recent buyers paid ~$2,282 above MSRP

Price Breakdown

Est. Dealer Cost$64,512

Est. Invoice$66,686

Holdback (est.)$2,175

MSRP (Sticker)$72,485

Asking Price$76,485

Markup+$4,000

Est. Dealer Margin on This Car$11,973

Percentile0% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1543

Avg Markup+$2,282

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP6%

Avg Days to Sell28 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)+$3,477

Avg Markup (Aviator)+$4,698

% Below MSRP14%

Avg Days to Sell24 days

Avg Sold Markup+$1,870

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