Deal Sheet: 2026 Aviator Premiere

Bob Davidson Lincoln · Baltimore, MD · VIN: 5LM5J6XCXTGL23739

Negotiation Guide

Opening Offer

$62,362

Fair Price

$63,862

Walk Away Above

$62,984

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$55,273

Est. Invoice$57,137

Holdback (est.)$1,863

MSRP (Sticker)$62,105

Asking Price$67,105

Markup+$5,000

Est. Dealer Margin on This Car$11,832

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory232 vehicles

Avg Markup (All Models)+$183

Avg Markup (Aviator)+$5,000

% Below MSRP70%

Avg Days to Sell22 days

Avg Sold Markup+$9

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