Deal Sheet: 2026 Aviator Premiere

Hoffman Lincoln · East Hartford, CT · VIN: 5LM5J6XCXTGL22476

Negotiation Guide

Opening Offer

$71,842

Fair Price

$73,342

Walk Away Above

$72,464

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$63,711

Est. Invoice$65,858

Holdback (est.)$2,148

MSRP (Sticker)$71,585

Asking Price$76,585

Markup+$5,000

Est. Dealer Margin on This Car$12,874

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory107 vehicles

Avg Markup (All Models)-$332

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell23 days

Avg Sold Markup+$97

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