Deal Sheet: 2026 Aviator Premiere

Herb Chambers Lincoln Norwood · Norwood, MA · VIN: 5LM5J6XC9TGL24235

Negotiation Guide

Opening Offer

$64,742

Fair Price

$66,242

Walk Away Above

$65,364

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$57,392

Est. Invoice$59,326

Holdback (est.)$1,935

MSRP (Sticker)$64,485

Asking Price$69,485

Markup+$5,000

Est. Dealer Margin on This Car$12,093

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)+$4,111

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell21 days

Avg Sold Markup+$1,563

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