Deal Sheet: 2026 Aviator Premiere

Courtesy Lincoln · Altoona, PA · VIN: 5LM5J6XC9TGL21920

Negotiation Guide

Opening Offer

$69,742

Fair Price

$71,242

Walk Away Above

$70,364

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$61,842

Est. Invoice$63,926

Holdback (est.)$2,085

MSRP (Sticker)$69,485

Asking Price$74,485

Markup+$5,000

Est. Dealer Margin on This Car$12,643

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$1,377

Avg Markup (Aviator)+$5,000

% Below MSRP80%

Avg Days to Sell25 days

Avg Sold Markup-$556

Price History

Jul 9, 2026$70,485 → $74,485(+$4,000)

Cheaper Aviator Premiere Inventory

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+$5,000$73,88537d

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+$5,000$73,73537d

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+$5,000$69,63539d

Alexander LincolnYuma, AZ

+$5,000$70,19539d

Flood Lincoln of NarragansettNarragansett, RI

+$5,000$76,03546d

Sioux City LincolnSioux City, IA

+$5,000$70,54546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

Courtesy LincolnLafayette, LA

+$5,000$67,33546d