Deal Sheet: 2026 Aviator Premiere

Gervais Lincoln, Inc. · Lowell, MA · VIN: 5LM5J6XC9TGL13185

Negotiation Guide

Opening Offer

$71,480

Fair Price

$72,980

Walk Away Above

$72,378

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$63,880

Est. Invoice$66,033

Holdback (est.)$2,153

MSRP (Sticker)$71,775

Asking Price$76,775

Markup+$5,000

Est. Dealer Margin on This Car$12,895

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)+$4,318

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell27 days

Avg Sold Markup+$2,611

Price History

Jul 9, 2026$72,775 → $76,775(+$4,000)

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

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+$5,000$67,33546d