Deal Sheet: 2026 Aviator Premiere

Joe Cooper Lincoln of Edmond · Oklahoma City, OK · VIN: 5LM5J6XC9TGL12456

Negotiation Guide

Opening Offer

$65,417

Fair Price

$66,917

Walk Away Above

$66,291

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$58,442

Est. Invoice$60,412

Holdback (est.)$1,970

MSRP (Sticker)$65,665

Asking Price$70,665

Markup+$5,000

Est. Dealer Margin on This Car$12,223

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)+$3,870

Avg Markup (Aviator)+$5,000

% Below MSRP10%

Avg Days to Sell23 days

Avg Sold Markup+$1,539

Price History

Jul 9, 2026$66,665 → $70,665(+$4,000)

Cheaper Aviator Premiere Inventory

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+$5,000$73,88537d

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+$5,000$73,73537d

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+$5,000$69,63539d

Alexander LincolnYuma, AZ

+$5,000$70,19539d

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+$5,000$76,03546d

Sioux City LincolnSioux City, IA

+$5,000$70,54546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

Courtesy LincolnLafayette, LA

+$5,000$67,33546d