Deal Sheet: 2026 Aviator Premiere

Gerald Jones Lincoln · Evans, GA · VIN: 5LM5J6XC8TGL23920

Negotiation Guide

Opening Offer

$65,292

Fair Price

$66,792

Walk Away Above

$65,914

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$57,881

Est. Invoice$59,832

Holdback (est.)$1,951

MSRP (Sticker)$65,035

Asking Price$70,035

Markup+$5,000

Est. Dealer Margin on This Car$12,154

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$4,357

Avg Markup (Aviator)+$5,000

% Below MSRP10%

Avg Days to Sell23 days

Avg Sold Markup+$1,403

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