Deal Sheet: 2026 Aviator Premiere

Cortese Ford Lincoln, Inc. · Rochester, NY · VIN: 5LM5J6XC8TGL23545

Negotiation Guide

Opening Offer

$68,992

Fair Price

$70,492

Walk Away Above

$69,614

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$61,174

Est. Invoice$63,236

Holdback (est.)$2,062

MSRP (Sticker)$68,735

Asking Price$73,735

Markup+$5,000

Est. Dealer Margin on This Car$12,561

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,057

Avg Markup (Aviator)+$5,000

% Below MSRP77%

Avg Days to Sell21 days

Avg Sold Markup+$188

Cheaper Aviator Premiere Inventory

Long-Lewis Lincoln of the ShoalsMuscle Shoals, AL

+$5,000$73,88537d

White's Canyon LincolnSpearfish, SD

+$5,000$73,73537d

Coccia LincolnWilkes-Barre, PA

+$5,000$69,63539d

Alexander LincolnYuma, AZ

+$5,000$70,19539d

Flood Lincoln of NarragansettNarragansett, RI

+$5,000$76,03546d

Sioux City LincolnSioux City, IA

+$5,000$70,54546d

Terrebonne LincolnHouma, LA

+$5,000$64,60546d

Lincoln of MansfieldMansfield, OH

+$5,000$69,79546d

Napleton LincolnGlenview, IL

+$5,000$76,18046d

Courtesy LincolnLafayette, LA

+$5,000$67,33546d