Deal Sheet: 2026 Aviator Premiere

Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LM5J6XC8TGL23531

Negotiation Guide

Opening Offer

$61,612

Fair Price

$63,112

Walk Away Above

$62,234

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$54,606

Est. Invoice$56,447

Holdback (est.)$1,841

MSRP (Sticker)$61,355

Asking Price$66,355

Markup+$5,000

Est. Dealer Margin on This Car$11,749

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,708

Avg Markup (Aviator)+$5,000

% Below MSRP16%

Avg Days to Sell19 days

Avg Sold Markup+$1,395

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