Deal Sheet: 2026 Aviator Premiere

Fair Oaks Lincoln · Naperville, IL · VIN: 5LM5J6XC8TGL23190

Negotiation Guide

Opening Offer

$67,912

Fair Price

$69,412

Walk Away Above

$68,534

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$60,213

Est. Invoice$62,243

Holdback (est.)$2,030

MSRP (Sticker)$67,655

Asking Price$72,655

Markup+$5,000

Est. Dealer Margin on This Car$12,442

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)+$4,127

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell20 days

Avg Sold Markup+$1,178

Price History

Jul 9, 2026$68,655 → $72,655(+$4,000)

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