Deal Sheet: 2026 Aviator Premiere

Fairway Lincoln · Greenville, SC · VIN: 5LM5J6XC8TGL20578

Negotiation Guide

Opening Offer

$64,892

Fair Price

$66,392

Walk Away Above

$65,514

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$57,525

Est. Invoice$59,464

Holdback (est.)$1,939

MSRP (Sticker)$64,635

Asking Price$69,635

Markup+$5,000

Est. Dealer Margin on This Car$12,110

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory172 vehicles

Avg Markup (All Models)-$515

Avg Markup (Aviator)+$5,000

% Below MSRP78%

Avg Days to Sell23 days

Avg Sold Markup-$622

Price History

Jul 9, 2026$65,635 → $69,635(+$4,000)

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+$5,000$73,88537d

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$70,54546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

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+$5,000$67,33546d