Deal Sheet: 2026 Aviator Premiere

Deacon Jones Lincoln · Goldsboro, NC · VIN: 5LM5J6XC8TGL17437

Negotiation Guide

Opening Offer

$66,876

Fair Price

$68,376

Walk Away Above

$67,755

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$59,750

Est. Invoice$61,764

Holdback (est.)$2,014

MSRP (Sticker)$67,135

Asking Price$72,135

Markup+$5,000

Est. Dealer Margin on This Car$12,385

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$1,244

Avg Markup (Aviator)+$5,000

% Below MSRP89%

Avg Days to Sell24 days

Avg Sold Markup-$894

Price History

Jul 9, 2026$68,135 → $72,135(+$4,000)

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