Deal Sheet: 2026 Aviator Premiere

Southgate Lincoln, LLC · Southgate, MI · VIN: 5LM5J6XC7TGL24024

Negotiation Guide

Opening Offer

$65,232

Fair Price

$66,732

Walk Away Above

$65,854

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$57,828

Est. Invoice$59,777

Holdback (est.)$1,949

MSRP (Sticker)$64,975

Asking Price$69,975

Markup+$5,000

Est. Dealer Margin on This Car$12,147

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)+$4,724

Avg Markup (Aviator)+$5,000

% Below MSRP3%

Avg Days to Sell24 days

Avg Sold Markup+$2,588

Price History

Jul 9, 2026$65,975 → $69,975(+$4,000)

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+$5,000$73,88537d

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+$5,000$73,73537d

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+$5,000$69,63539d

Alexander LincolnYuma, AZ

+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$70,54546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

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+$5,000$67,33546d