Deal Sheet: 2026 Aviator Premiere

Sioux City Lincoln · Sioux City, IA · VIN: 5LM5J6XC7TGL23553

Negotiation Guide

Opening Offer

$69,302

Fair Price

$70,802

Walk Away Above

$69,924

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$61,450

Est. Invoice$63,521

Holdback (est.)$2,071

MSRP (Sticker)$69,045

Asking Price$74,045

Markup+$5,000

Est. Dealer Margin on This Car$12,595

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)-$1,211

Avg Markup (Aviator)+$5,000

% Below MSRP82%

Avg Days to Sell18 days

Avg Sold Markup-$976

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$76,03546d

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+$5,000$70,54546d

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