Deal Sheet: 2026 Aviator Premiere

Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LM5J6XC7TGL21317

Negotiation Guide

Opening Offer

$65,338

Fair Price

$66,838

Walk Away Above

$66,211

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$58,371

Est. Invoice$60,338

Holdback (est.)$1,968

MSRP (Sticker)$65,585

Asking Price$70,585

Markup+$5,000

Est. Dealer Margin on This Car$12,214

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,708

Avg Markup (Aviator)+$5,000

% Below MSRP16%

Avg Days to Sell19 days

Avg Sold Markup+$1,395

Price History

Jul 9, 2026$66,585 → $70,585(+$4,000)

Cheaper Aviator Premiere Inventory

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+$5,000$73,88537d

White's Canyon LincolnSpearfish, SD

+$5,000$73,73537d

Coccia LincolnWilkes-Barre, PA

+$5,000$69,63539d

Alexander LincolnYuma, AZ

+$5,000$70,19539d

Flood Lincoln of NarragansettNarragansett, RI

+$5,000$76,03546d

Sioux City LincolnSioux City, IA

+$5,000$70,54546d

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+$5,000$64,60546d

Lincoln of MansfieldMansfield, OH

+$5,000$69,79546d

Napleton LincolnGlenview, IL

+$5,000$76,18046d

Courtesy LincolnLafayette, LA

+$5,000$67,33546d