Deal Sheet: 2026 Aviator Premiere

Fiesta Lincoln · Mesa, AZ · VIN: 5LM5J6XC7TGL19972

Negotiation Guide

Opening Offer

$68,992

Fair Price

$70,492

Walk Away Above

$69,614

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$61,174

Est. Invoice$63,236

Holdback (est.)$2,062

MSRP (Sticker)$68,735

Asking Price$73,735

Markup+$5,000

Est. Dealer Margin on This Car$12,561

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)+$2,967

Avg Markup (Aviator)+$5,000

% Below MSRP37%

Avg Days to Sell21 days

Avg Sold Markup+$1,904

Price History

Jul 9, 2026$69,735 → $73,735(+$4,000)

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