Deal Sheet: 2026 Aviator Premiere

Max Platt Ford-Lincoln, Inc. · Kendallville, IN · VIN: 5LM5J6XC7TGL18269

Negotiation Guide

Opening Offer

$61,636

Fair Price

$63,136

Walk Away Above

$62,496

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$55,051

Est. Invoice$56,907

Holdback (est.)$1,856

MSRP (Sticker)$61,855

Asking Price$66,855

Markup+$5,000

Est. Dealer Margin on This Car$11,804

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory20 vehicles

Avg Markup (All Models)-$1,450

Avg Markup (Aviator)+$5,000

% Below MSRP95%

Avg Days to Sell19 days

Avg Sold Markup-$808

Price History

Jul 9, 2026$62,855 → $66,855(+$4,000)

Cheaper Aviator Premiere Inventory

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+$5,000$73,88537d

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+$5,000$73,73537d

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+$5,000$69,63539d

Alexander LincolnYuma, AZ

+$5,000$70,19539d

Flood Lincoln of NarragansettNarragansett, RI

+$5,000$76,03546d

Sioux City LincolnSioux City, IA

+$5,000$70,54546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

Courtesy LincolnLafayette, LA

+$5,000$67,33546d