Deal Sheet: 2026 Aviator Premiere

Phil Long Lincoln · Colorado Springs, CO · VIN: 5LM5J6XC7TGL11385

Negotiation Guide

Opening Offer

$65,812

Fair Price

$67,312

Walk Away Above

$66,434

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$58,344

Est. Invoice$60,311

Holdback (est.)$1,967

MSRP (Sticker)$65,555

Asking Price$70,555

Markup+$5,000

Est. Dealer Margin on This Car$12,211

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory395 vehicles

Avg Markup (All Models)-$1,344

Avg Markup (Aviator)+$5,000

% Below MSRP86%

Avg Days to Sell24 days

Avg Sold Markup-$557

Price History

Jul 9, 2026$66,555 → $70,555(+$4,000)

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$70,54546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

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+$5,000$67,33546d