Deal Sheet: 2026 Aviator Premiere

Future Lincoln of Roseville · Roseville, CA · VIN: 5LM5J6XC6TGL23947

Negotiation Guide

Opening Offer

$65,362

Fair Price

$66,862

Walk Away Above

$65,984

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$57,943

Est. Invoice$59,897

Holdback (est.)$1,953

MSRP (Sticker)$65,105

Asking Price$70,105

Markup+$5,000

Est. Dealer Margin on This Car$12,162

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)+$3,009

Avg Markup (Aviator)+$5,000

% Below MSRP22%

Avg Days to Sell14 days

Avg Sold Markup-$455

Price History

Jul 9, 2026$66,105 → $70,105(+$4,000)

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$70,54546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

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+$5,000$67,33546d