Deal Sheet: 2026 Aviator Premiere

Bob Smith Lincoln, Inc. · Billings, MT · VIN: 5LM5J6XC6TGL23494

Negotiation Guide

Opening Offer

$68,552

Fair Price

$70,052

Walk Away Above

$69,174

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$60,783

Est. Invoice$62,831

Holdback (est.)$2,049

MSRP (Sticker)$68,295

Asking Price$73,295

Markup+$5,000

Est. Dealer Margin on This Car$12,512

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)+$3,474

Avg Markup (Aviator)+$5,000

% Below MSRP21%

Avg Days to Sell21 days

Avg Sold Markup+$1,333

Cheaper Aviator Premiere Inventory

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+$5,000$73,88537d

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$70,54546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

Courtesy LincolnLafayette, LA

+$5,000$67,33546d