Deal Sheet: 2026 Aviator Premiere

Herb Chambers Lincoln Norwood · Norwood, MA · VIN: 5LM5J6XC6TGL22619

Negotiation Guide

Opening Offer

$68,342

Fair Price

$69,842

Walk Away Above

$68,964

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$60,596

Est. Invoice$62,638

Holdback (est.)$2,043

MSRP (Sticker)$68,085

Asking Price$73,085

Markup+$5,000

Est. Dealer Margin on This Car$12,489

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)+$4,111

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell21 days

Avg Sold Markup+$1,563

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