Deal Sheet: 2026 Aviator Premiere

Bill Collins Lincoln · Louisville, KY · VIN: 5LM5J6XC6TGL20126

Negotiation Guide

Opening Offer

$71,559

Fair Price

$73,059

Walk Away Above

$72,457

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$63,951

Est. Invoice$66,107

Holdback (est.)$2,156

MSRP (Sticker)$71,855

Asking Price$76,855

Markup+$5,000

Est. Dealer Margin on This Car$12,904

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory399 vehicles

Avg Markup (All Models)-$19

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell22 days

Avg Sold Markup-$421

Price History

Jul 9, 2026$72,855 → $76,855(+$4,000)

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