Deal Sheet: 2026 Aviator Premiere

Holman Lincoln Mt. Laurel · Mount Laurel, NJ · VIN: 5LM5J6XC5TGL24782

Negotiation Guide

Opening Offer

$68,142

Fair Price

$69,642

Walk Away Above

$68,764

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$60,418

Est. Invoice$62,454

Holdback (est.)$2,037

MSRP (Sticker)$67,885

Asking Price$72,885

Markup+$5,000

Est. Dealer Margin on This Car$12,467

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)+$3,462

Avg Markup (Aviator)+$5,000

% Below MSRP27%

Avg Days to Sell20 days

Avg Sold Markup+$1,784

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