Deal Sheet: 2026 Aviator Premiere

Joe Cooper Lincoln of Edmond · Oklahoma City, OK · VIN: 5LM5J6XC5TGL23227

Negotiation Guide

Opening Offer

$65,612

Fair Price

$67,112

Walk Away Above

$66,234

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$58,166

Est. Invoice$60,127

Holdback (est.)$1,961

MSRP (Sticker)$65,355

Asking Price$70,355

Markup+$5,000

Est. Dealer Margin on This Car$12,189

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)+$3,870

Avg Markup (Aviator)+$5,000

% Below MSRP10%

Avg Days to Sell23 days

Avg Sold Markup+$1,539

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