Deal Sheet: 2026 Aviator Premiere

Jenkins Lincoln of Crystal River · Crystal River, FL · VIN: 5LM5J6XC5TGL20828

Negotiation Guide

Opening Offer

$64,142

Fair Price

$65,642

Walk Away Above

$64,764

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$56,858

Est. Invoice$58,774

Holdback (est.)$1,917

MSRP (Sticker)$63,885

Asking Price$68,885

Markup+$5,000

Est. Dealer Margin on This Car$12,027

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)+$2,807

Avg Markup (Aviator)+$5,000

% Below MSRP37%

Avg Days to Sell27 days

Avg Sold Markup-$263

Price History

Jul 9, 2026$64,885 → $68,885(+$4,000)

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