Deal Sheet: 2026 Aviator Premiere

Korum Lincoln · Puyallup, WA · VIN: 5LM5J6XC5TGL20067

Negotiation Guide

Opening Offer

$64,841

Fair Price

$66,341

Walk Away Above

$65,713

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$57,926

Est. Invoice$59,878

Holdback (est.)$1,953

MSRP (Sticker)$65,085

Asking Price$70,085

Markup+$5,000

Est. Dealer Margin on This Car$12,159

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$4,229

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell18 days

Avg Sold Markup+$1,235

Price History

Jul 9, 2026$66,085 → $70,085(+$4,000)

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+$5,000$69,63539d

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+$5,000$70,54546d

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+$5,000$64,60546d

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