Deal Sheet: 2026 Aviator Premiere

Hertrich Lincoln of Milford · Milford, DE · VIN: 5LM5J6XC5TGL15869

Negotiation Guide

Opening Offer

$64,593

Fair Price

$66,093

Walk Away Above

$65,464

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$57,703

Est. Invoice$59,648

Holdback (est.)$1,945

MSRP (Sticker)$64,835

Asking Price$69,835

Markup+$5,000

Est. Dealer Margin on This Car$12,132

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$1,112

Avg Markup (Aviator)+$5,000

% Below MSRP83%

Avg Days to Sell21 days

Avg Sold Markup-$504

Price History

Jul 9, 2026$65,835 → $69,835(+$4,000)

Cheaper Aviator Premiere Inventory

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+$5,000$73,88537d

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+$5,000$73,73537d

Coccia LincolnWilkes-Barre, PA

+$5,000$69,63539d

Alexander LincolnYuma, AZ

+$5,000$70,19539d

Flood Lincoln of NarragansettNarragansett, RI

+$5,000$76,03546d

Sioux City LincolnSioux City, IA

+$5,000$70,54546d

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+$5,000$64,60546d

Lincoln of MansfieldMansfield, OH

+$5,000$69,79546d

Napleton LincolnGlenview, IL

+$5,000$76,18046d

Courtesy LincolnLafayette, LA

+$5,000$67,33546d