Deal Sheet: 2026 Aviator Premiere

Art Hill Lincoln · Merrillville, IN · VIN: 5LM5J6XC5TGL14236

Negotiation Guide

Opening Offer

$70,349

Fair Price

$71,849

Walk Away Above

$71,242

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$62,865

Est. Invoice$64,984

Holdback (est.)$2,119

MSRP (Sticker)$70,635

Asking Price$75,635

Markup+$5,000

Est. Dealer Margin on This Car$12,770

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$272

Avg Markup (Aviator)+$5,000

% Below MSRP67%

Avg Days to Sell26 days

Avg Sold Markup-$1,737

Price History

Jul 9, 2026$71,635 → $75,635(+$4,000)

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