Deal Sheet: 2026 Aviator Premiere

Landmark Lincoln · Englewood, CO · VIN: 5LM5J6XC4TGL23817

Negotiation Guide

Opening Offer

$65,052

Fair Price

$66,552

Walk Away Above

$65,674

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$57,668

Est. Invoice$59,611

Holdback (est.)$1,944

MSRP (Sticker)$64,795

Asking Price$69,795

Markup+$5,000

Est. Dealer Margin on This Car$12,127

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$3,617

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell20 days

Avg Sold Markup+$1,446

Price History

Jul 9, 2026$65,795 → $69,795(+$4,000)

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+$5,000$73,73537d

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+$5,000$76,03546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

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+$5,000$67,33546d