Deal Sheet: 2026 Aviator Premiere

Bob Davidson Lincoln · Baltimore, MD · VIN: 5LM5J6XC4TGL22358

Negotiation Guide

Opening Offer

$64,862

Fair Price

$66,362

Walk Away Above

$65,484

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$57,498

Est. Invoice$59,437

Holdback (est.)$1,938

MSRP (Sticker)$64,605

Asking Price$69,605

Markup+$5,000

Est. Dealer Margin on This Car$12,107

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory232 vehicles

Avg Markup (All Models)+$183

Avg Markup (Aviator)+$5,000

% Below MSRP70%

Avg Days to Sell22 days

Avg Sold Markup+$9

Price History

Jul 9, 2026$65,605 → $69,605(+$4,000)

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+$5,000$64,60546d

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+$5,000$69,79546d

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