Deal Sheet: 2026 Aviator Premiere

Lincoln South Coast · Santa Ana, CA · VIN: 5LM5J6XC4TGL21274

Negotiation Guide

Opening Offer

$67,967

Fair Price

$69,467

Walk Away Above

$68,851

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$60,729

Est. Invoice$62,776

Holdback (est.)$2,047

MSRP (Sticker)$68,235

Asking Price$73,235

Markup+$5,000

Est. Dealer Margin on This Car$12,506

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)+$3,269

Avg Markup (Aviator)+$5,000

% Below MSRP19%

Avg Days to Sell22 days

Avg Sold Markup+$1,310

Price History

Jul 9, 2026$69,235 → $73,235(+$4,000)

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+$5,000$73,88537d

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$70,54546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

Courtesy LincolnLafayette, LA

+$5,000$67,33546d