Deal Sheet: 2026 Aviator Premiere

Findlay Lincoln · Henderson, NV · VIN: 5LM5J6XC4TGL20836

Negotiation Guide

Opening Offer

$72,042

Fair Price

$73,542

Walk Away Above

$72,664

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$63,889

Est. Invoice$66,042

Holdback (est.)$2,154

MSRP (Sticker)$71,785

Asking Price$76,785

Markup+$5,000

Est. Dealer Margin on This Car$12,896

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)+$3,295

Avg Markup (Aviator)+$5,000

% Below MSRP26%

Avg Days to Sell19 days

Avg Sold Markup+$2,191

Price History

Jul 9, 2026$72,785 → $76,785(+$4,000)

Cheaper Aviator Premiere Inventory

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+$5,000$73,88537d

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$70,54546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

Courtesy LincolnLafayette, LA

+$5,000$67,33546d