Deal Sheet: 2026 Aviator Premiere

Herb Chambers Lincoln Norwood · Norwood, MA · VIN: 5LM5J6XC4TGL08928

Negotiation Guide

Opening Offer

$62,281

Fair Price

$63,781

Walk Away Above

$63,143

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$55,629

Est. Invoice$57,505

Holdback (est.)$1,875

MSRP (Sticker)$62,505

Asking Price$67,505

Markup+$5,000

Est. Dealer Margin on This Car$11,876

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)+$4,111

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell21 days

Avg Sold Markup+$1,563

Price History

Jul 9, 2026$63,505 → $67,505(+$4,000)

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