Deal Sheet: 2026 Aviator Premiere

Bright Bay Lincoln, Inc. · Bay Shore, NY · VIN: 5LM5J6XC3TGL22450

Negotiation Guide

Opening Offer

$61,362

Fair Price

$62,862

Walk Away Above

$61,984

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$54,383

Est. Invoice$56,217

Holdback (est.)$1,833

MSRP (Sticker)$61,105

Asking Price$66,105

Markup+$5,000

Est. Dealer Margin on This Car$11,722

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)+$3,788

Avg Markup (Aviator)+$5,000

% Below MSRP15%

Avg Days to Sell23 days

Avg Sold Markup+$1,941

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