Deal Sheet: 2026 Aviator Premiere

Mtn. View Lincoln · Chattanooga, TN · VIN: 5LM5J6XC2TGL23721

Negotiation Guide

Opening Offer

$65,642

Fair Price

$67,142

Walk Away Above

$66,264

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$58,193

Est. Invoice$60,154

Holdback (est.)$1,962

MSRP (Sticker)$65,385

Asking Price$70,385

Markup+$5,000

Est. Dealer Margin on This Car$12,192

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)-$1,316

Avg Markup (Aviator)+$5,000

% Below MSRP88%

Avg Days to Sell23 days

Avg Sold Markup-$822

Price History

Jul 9, 2026$66,385 → $70,385(+$4,000)

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