Deal Sheet: 2026 Aviator Premiere

Sheehy Lincoln of Gaithersburg · Gaithersburg, MD · VIN: 5LM5J6XC2TGL22228

Negotiation Guide

Opening Offer

$65,092

Fair Price

$66,592

Walk Away Above

$65,714

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$57,703

Est. Invoice$59,648

Holdback (est.)$1,945

MSRP (Sticker)$64,835

Asking Price$69,835

Markup+$5,000

Est. Dealer Margin on This Car$12,132

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory371 vehicles

Avg Markup (All Models)-$1,867

Avg Markup (Aviator)+$5,000

% Below MSRP95%

Avg Days to Sell24 days

Avg Sold Markup-$1,720

Price History

Jul 9, 2026$65,835 → $69,835(+$4,000)

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+$5,000$69,79546d

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+$5,000$67,33546d