Deal Sheet: 2026 Aviator Premiere

Fair Oaks Lincoln · Naperville, IL · VIN: 5LM5J6XC2TGL20625

Negotiation Guide

Opening Offer

$68,662

Fair Price

$70,162

Walk Away Above

$69,284

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$60,880

Est. Invoice$62,933

Holdback (est.)$2,052

MSRP (Sticker)$68,405

Asking Price$73,405

Markup+$5,000

Est. Dealer Margin on This Car$12,525

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)+$4,127

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell20 days

Avg Sold Markup+$1,178

Price History

Jul 9, 2026$69,405 → $73,405(+$4,000)

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