Deal Sheet: 2026 Aviator Premiere

Holman Lincoln Mt. Laurel · Mount Laurel, NJ · VIN: 5LM5J6XC1TGL24617

Negotiation Guide

Opening Offer

$68,392

Fair Price

$69,892

Walk Away Above

$69,014

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$60,640

Est. Invoice$62,684

Holdback (est.)$2,044

MSRP (Sticker)$68,135

Asking Price$73,135

Markup+$5,000

Est. Dealer Margin on This Car$12,495

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)+$3,462

Avg Markup (Aviator)+$5,000

% Below MSRP27%

Avg Days to Sell20 days

Avg Sold Markup+$1,784

Price History

Jul 9, 2026$69,135 → $73,135(+$4,000)

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+$5,000$69,63539d

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+$5,000$76,03546d

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+$5,000$69,79546d

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