Deal Sheet: 2026 Aviator Premiere

Landmark Lincoln · Englewood, CO · VIN: 5LM5J6XC1TGL23631

Negotiation Guide

Opening Offer

$67,802

Fair Price

$69,302

Walk Away Above

$68,424

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$60,115

Est. Invoice$62,141

Holdback (est.)$2,026

MSRP (Sticker)$67,545

Asking Price$72,545

Markup+$5,000

Est. Dealer Margin on This Car$12,430

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$3,617

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell20 days

Avg Sold Markup+$1,446

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+$5,000$69,79546d

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+$5,000$67,33546d