Deal Sheet: 2026 Aviator Premiere

Herb Chambers Lincoln Norwood · Norwood, MA · VIN: 5LM5J6XC1TGL22835

Negotiation Guide

Opening Offer

$68,742

Fair Price

$70,242

Walk Away Above

$69,364

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$60,952

Est. Invoice$63,006

Holdback (est.)$2,055

MSRP (Sticker)$68,485

Asking Price$73,485

Markup+$5,000

Est. Dealer Margin on This Car$12,533

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)+$4,111

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell21 days

Avg Sold Markup+$1,563

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