Deal Sheet: 2026 Aviator Premiere

Gordie Boucher Lincoln · West Allis, WI · VIN: 5LM5J6XC1TGL21555

Negotiation Guide

Opening Offer

$67,642

Fair Price

$69,142

Walk Away Above

$68,264

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$59,973

Est. Invoice$61,994

Holdback (est.)$2,022

MSRP (Sticker)$67,385

Asking Price$72,385

Markup+$5,000

Est. Dealer Margin on This Car$12,412

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)+$4,110

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell21 days

Avg Sold Markup+$1,734

Price History

Jul 9, 2026$68,385 → $72,385(+$4,000)

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