Deal Sheet: 2026 Aviator Premiere

Holman Lincoln Mt. Laurel · Mount Laurel, NJ · VIN: 5LM5J6XC1TGL20261

Negotiation Guide

Opening Offer

$67,620

Fair Price

$69,120

Walk Away Above

$68,502

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$60,418

Est. Invoice$62,454

Holdback (est.)$2,037

MSRP (Sticker)$67,885

Asking Price$72,885

Markup+$5,000

Est. Dealer Margin on This Car$12,467

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)+$3,462

Avg Markup (Aviator)+$5,000

% Below MSRP27%

Avg Days to Sell20 days

Avg Sold Markup+$1,784

Price History

Jul 9, 2026$68,885 → $72,885(+$4,000)

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+$5,000$73,88537d

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$70,54546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

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+$5,000$67,33546d