Deal Sheet: 2026 Aviator Premiere

Lincoln of Memphis · Memphis, TN · VIN: 5LM5J6XC1TGL20258

Negotiation Guide

Opening Offer

$70,892

Fair Price

$72,392

Walk Away Above

$71,514

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$62,865

Est. Invoice$64,984

Holdback (est.)$2,119

MSRP (Sticker)$70,635

Asking Price$75,635

Markup+$5,000

Est. Dealer Margin on This Car$12,770

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)+$3,019

Avg Markup (Aviator)+$5,000

% Below MSRP31%

Avg Days to Sell22 days

Avg Sold Markup+$1,816

Price History

Jul 9, 2026$71,635 → $75,635(+$4,000)

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+$5,000$73,88537d

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$70,54546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

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+$5,000$67,33546d