Deal Sheet: 2026 Aviator Premiere

Performance Lincoln · Randolph, NJ · VIN: 5LM5J6XC1TGL13326

Negotiation Guide

Opening Offer

$65,779

Fair Price

$67,279

Walk Away Above

$66,655

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$58,767

Est. Invoice$60,748

Holdback (est.)$1,981

MSRP (Sticker)$66,030

Asking Price$71,030

Markup+$5,000

Est. Dealer Margin on This Car$12,263

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$1,734

Avg Markup (Aviator)+$5,000

% Below MSRP82%

Avg Days to Sell22 days

Avg Sold Markup-$382

Price History

Jul 9, 2026$67,030 → $71,030(+$4,000)

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